Ideas & Content – focus on main idea & provide strong supporting details

4
Maintains consistent focus on topic and has selected relevant details
3
Maintains adequate focus on the topic and has adequate supporting details
2
Demonstrates an inconsistent focus and includes some supporting details, but may include extraneous or loosely related material
1
Demonstrates little or no focus and few supporting details which may be inconsistent or interfere with the meaning of the text

Organization –strong introduction, conclusion, concluding sentences for each paragraph, & sequence

4
Has a logical organizational pattern and conveys a sense of completeness and wholeness
3
Has a logical organizational pattern and conveys a sense of wholeness and completeness, although some lapses occur
2
Shows an attempt at an organizational pattern, but exhibits little sense of wholeness and completeness
1
Has little evidence of an organizational pattern or any sense of wholeness and completeness

Word Choice- colorful, vivid, specific words, strong images (avoid ordinary, vague, colorless wording)

4
Uses language effectively by exhibiting word choices that are engaging and appropriate for intended audience
3
Uses adequate language and appropriate word choices for intended audience and purpose
2
Has a limited and predictable vocabulary which may not be appropriate for the intended audience and purpose
1
Has a limited or inappropriate vocabulary for the intended audience and purpose

Sentence Fluency- transitions, variety of sentence lengths, sentence flow (avoid awkward wording)

4
Provides transitions which clearly serve to connect ideas
Includes sentences, or phrases where appropriate, of varied length and structure
3
Provides adequate transitions in an attempt to connect ideas
Includes sentences, or phrases where appropriate, that are somewhat varied in length and structure
2
Provides transitions which are weak or inconsistent
Shows limited variety in sentence length and structure
1
Provides transitions which are poorly utilized, or fails to provide transitions
Has little or no variety in sentence length and structure

Voice- cares about topic & reader (avoid being routine, predictable, lifeless, or bored with your own essay)
4
Allows the reader to sense the person behind the words
3
Provides the reader with some sense of the person behind the words
2
Attempts somewhat to give the reader a sense of the person behind the words
1
Provides the reader with little sense of the person behind the words

Visual Aids & Body Language
10
Consistently

5
Generally
0
Mostly does not
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